Promote Yachting And Water Recreation Lifestyle
In foreign countries, the price of yachts ranges from one hundred thousand to several hundred million and several billion yuan, including super-yachts purchased by nobles and rich, but more are white-collar, middle-class, affordable sailboats, fishing. Boats, speedboats, leisure boats. For example, in the North American market, which accounts for 55.9% of the world yacht market, most yachts sell for 15,000 to 50,000 US dollars, luxury yachts sell only 2.5% of total yacht sales, and 38.4% of the world yacht market. In the European market, the average unit price of yachts is $115,200, and 84% of the yachts are tens of thousands of euros. In some developed countries, yachts have long become civilian consumer goods.
“Chinese society has objectively developed into an era that can promote yachts and water leisure lifestyles. Therefore, the yacht industry should consider why consumers play boats, how to afford boats, how to play safely and smoothly, and consider it effective. The core elements of demand.” Yang Xinfa believes that in terms of R&D and construction, yacht companies should be close to the domestic market demand, combine foreign mature yacht craft technology, management and rules with China's national conditions and Chinese culture, and spontaneously play with water and content.
Conduct research to meet the needs of meetings, business, parties, weddings, restaurants, sightseeing and other activities. In particular, many yacht construction companies that have come from the OEM stage can no longer simply imitate and transplant overseas styles, but also strengthen the training of engineering and technical personnel in design and construction, and strengthen the design and development of yachts. .
